No no no sorry I don’t take the blame, I should be completely blaming it on “Sex and The City” series which I watched, watching and will always watch. For those who know about this series I need not tell them but for those who haven’t dared to see any of the episode then let me just tell you what the series is famous for. Apart from the first part of the title which is most interesting there is an awesome role in marketing played by this series trust me an episode of “Sex and the City” can upturn the whole fashion industry and promote ground breaking sales for a brand in a jiffy! You don’t get it? OK here is an example just to illustrate the impact of these series on the Fashion industry!
Take any random brand “Jai Manik lal”, Consider an episode where the columnist and the leading lady beautiful Carrie Bradshaw monologues saying “I will never be the woman with the perfect hair, who can wear beautiful Jai Manik lal skirt and not spill on it.” That’s it you are bound to see all the duty free shops in every other airport showing Carrie Bradshaw in white top and “Jai Manik lal” scribbled in it. There would be very fashionable stores of “Jai Manik lal” in Fashion capitals like, London, Milan, New York, Paris, Japan and Singapore where who’s who of Fashion and movie Industry will frequent. Definitely the next red carpet event will have a TV host announcing that it was a visual treat to see Anne Hathaway walking in “Jai Manik lal” gown and the world will be crazily clicking picture and uploading about it. For sure your Facebook will be full of people posting “I just can’t believe my fiancee\ Boy friend\Husband\whosoever gifted me “Jai Manik lal” handbag!” of course an episode of Oprah winfrey hosting a talk show showing of her beautiful stilettos of brand “Jai Manik lal”. BTW the owner of our “Jai Manik lal” Sri Sri Manik lal ji, would have already proceeded with legal procedures to change the brand name to “JML” to make it more cool and fancy!!! And because of which the loyal customer like Mahadeven, Bittu, Monty, Gullu of “Jai Manik lal’s Chaddis and Baniyans” will now on will never be able to think of those as each one of them would cost 100s hello its 100s of dollors or pounds, mind you!!!
Oh forgot to tell you, all this happens even before the next episode of "Sex and The city" is aired on the television such is the power of S&C series!!! If you don’t trust me ask all The Fashion gurus and Fashionistas J surely it’s a crime for them to admit this open secret and so they mask it with words like QUALITY, CULT, TRADITION, FASHION STATEMENT etc….
Now let me come to my story, a poor simple living female after watching back to back series of “Sex and The city” was bit by this “Brands” bug and so I started learning about almost all the brands that were mentioned repeatedly in those series. The list kept growing, Louis Vuitton, Gucci, Antonio Bandera’s, Chanel, Paris, Dolce & Gabbana, DKNY, Versace, Armani… oh this list and my desire to own one of those was increasing exponentially. On one fine day when I and my hubs were walking in one of the kingpin’s mall in Bangalore crazily decided to go to the “LOUIS VUITTON” store in it. Yeah yeah I can see your reaction now!!! We clearly knew it would be dead expensive to buy anything there but my darling hubs to work his charm on me, he asked me to pick any Sunglasses as we thought that alone would be the only affordable of the lot so I hesitatingly zeroed in on one, with all his grace the salesman told that it costs 40850/- INR only!!!! I and my hubs suck in oxygen in that place and dint dare to breathe out until we ran out of the store hysterically in fear of being priced for breathing inside LV store!!!!!!
UFFFFFFFFFFFF Now I am totally immune to this bite of “Brand Bug” Thanks to the reality!!!!
PS: We are still gasping!!!